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Smartmat/Foodbag is a top player in the Belgian online food market, originally a specialist in food boxes distributed under the brand names Foodbag and 15gram.

Right from the start, the company has paid extra attention to cooperating with local suppliers and to sustainable home deliveries, both in Flanders and in Brussels and Wallonia.

With Canteen by Foodbag, a special offer for companies was launched in 2021, a healthy one-stop-shop for company catering.

At the beginning of 2022, we launched Rayon, the only Belgian online supermarket with national coverage.

Since February 2022, next to Korys, Colruyt Group has also become a shareholder in Smartmat. There is a strong fit between the activities of both companies and the exchange of expertise in various areas offers new growth opportunities.

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Antwerp & Gent, Belgium

investment / alumnus


committed team

Hilde Van der Straeten
Katti Van Oosterwijck
Vincent De Smet

Other portfolio companies within conscious consumer